In what may be a sly nod to their eco-credentials, West Elm's ribbed, recycled-glass tumbler and carafe are tinted the palest shade of green.
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Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen beautifully.